Online promotion makes Indian ethnic wear a global hit
Bangalore: Demand for
Indian ethnic wear and jewellery are on the rise in international
markets, thanks to the increasing use of e-commerce by India’s small and
medium enterprises (SMEs).
“The trend for Indian inspired garments and accessories is here
to stay as suppliers with storefronts on e-commerce platform like ours
have embraced the change in their business model, adapting to increasing
enquiries online,” Alibaba.com India country manager Khalid Isar said.
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